Environmental Graphic Design
Designed to highlight the company’s “kids at heart” message, this installation features a custom-painted pegboard displaying childhood photos on custom rods, a neon sign with brand messaging, and a black feature wall with glossy vinyl brand logo abstractions. The process included space surveying, creating scaled elevations, concept presentations, final design coordination, pricing coordination with outside vendors, production file preparation, and vendor installation, including electrical work for the sign. Abstract brand-colored prints were created to fill negative space, adding a fun and personal touch to the office.
Work completed under direction of D2 Branding, LLC
As part of a full environmental graphics package for this AI-powered solutions company’s new headquarters in Conshohocken, PA, this feature installation highlights the company’s global reach. A custom-designed felt wall map showcases employee locations worldwide, with individual pegs marking their presence. The project included surveying, scaled elevations, and design across two floors, ranging from cut vinyl to large-scale installations. Coordination involved working with vendors to produce the felt wall, conducting test prints to ensure color accuracy, overseeing installation, and placing each peg by hand for a precise and impactful final display.
Work completed under direction of D2 Branding, LLC
Designed for a printing company with a CMYK-based logo, this installation transforms a long corridor into a dynamic, color-rich experience. Translucent acrylic discs in CMYK hues are mounted along the wall, casting layered, colorful shadows as they interact with light. The piece activates an otherwise standard hallway, creating a vibrant and ever-changing display. Coordination included lighting adjustments with the interior team and on-site oversight during installation to ensure the intended effect.
Work completed under direction of D2 Branding, LLC
Designed as a dynamic employee feature wall, this installation integrates a key brand icon while wrapping around a corner to create an engaging focal point. Darker panels are made of Forbo cork, chosen for durability after research showed that traditional painted cork would not hold up long-term. Employees are encouraged to use Polaroid cameras to capture moments and fill the wall with memories. Lighter blue panels feature back-painted acrylic in a brand color, incorporating additional icons to tie back to surrounding vinyl graphics. The result is an interactive and evolving display that reinforces company culture.
Work completed under direction of D2 Branding, LLC
Created for a printing company, this textured gallery wall showcases the craftsmanship and services they offer through a curated mix of vintage engraving plates, screenprinting books from the early 1900’s, wallpaper swatches, embroidery, electrical panels, and other industry-related materials. Since the installation is only viewed internally, the messaging was intentionally abstracted. Every piece was sourced or custom-designed, framed in coordination with a local framer, and arranged to complement the surrounding finishes. An installation guide was provided, and on-site oversight ensured the final composition aligned with the intended design.
Work completed under direction of D2 Branding, LLC
This collaborative art piece involved the office staff painting individual sheets of watercolor paper. These were then arranged into a cohesive design and mounted on a large MDF board, working with a local artist for the assembly. The hand-mixed paint colors were carefully chosen to align with the brand’s palette and ensure harmony with the finishes and adjacent artwork. This piece breathed new life into a previously filled space of COVID-19-related artwork, activating a niche area of the office with a more vibrant, personalized touch.
Work completed under direction of D2 Branding, LLC
Social Media Design
Social media video content creation, the goal was to showcase a New Year’s card designed by D2 Groups, one for 2024 and another for 2025, each highlighting the animal of the Chinese New Year. The goal was to present the card’s intricate design and assembly in a unique way that would stand out on social media. I took each photo individually, carefully positioned the elements, and edited them together to create a seamless animation.
The 2025 Snake video, including audio, can be found here.
The stop-motion technique allowed for a smooth, almost seamless assembly of the card, which gave viewers a fresh and engaging experience. Over the course of making these videos, I continuously refined my process, learning new techniques and challenging myself to improve each time. These videos were not only used on social media but also served as instructional content on the company’s website, demonstrating the step-by-step assembly of the card. This project pushed me to experiment with video editing and stop-motion, resulting in a creative and engaging presentation that reflected the brand’s playful yet professional tone
Work completed under direction of D2 Branding, LLC
For this freelance project, I worked with Sunday Girl, a local coffee shop in Old City, Pennsylvania, to create graphics for an event aimed at inspiring voter registration. The designs incorporated the coffee shop's logo elements, brand colors, and a playful nod to the owner’s love for dogs. Each post was formatted for both Instagram stories and reels, aiming to visually engage the community and encourage participation while reflecting the brand’s personality and mission to promote civic involvement. This project was especially meaningful to me personally, making it even more rewarding to be a part of.
For my senior capstone project at Drexel University, I explored the theme of mental health. Drawing from my own experience with depression and anxiety, I created a bold, eye-catching social media brand that embraces the complexities of mental health—both the good and the difficult. My goal is to normalize conversations around mental health and use design for a greater purpose.
Packaging & Print Design
These posters, inspired by 1920s French art styles like Art Deco and Cubism, capture the vibrant energy of Parisian jazz artists through bold typography, geometric forms, and elegant, rhythmic compositions.
This invitation features a minimal design with carefully curated vintage illustrations, emphasizing refined typography and a balanced, elegant layout.
This custom cocktail mix kit was a design exercise at Drexel University. The goal was to create a engaging package on a 4” x4” cube. This packaging features vibrant colors and bold typography, creating a striking and playful design that draws consumers in and enhances the at-home cocktail experience.
Apparel & Accessory Design
The Philadelphia Collection was a collaboration with a local boutique in West Philadelphia, Hello World. I designed each piece from scratch and handled everything from sourcing local vendors to overseeing production. It was a truly special opportunity to bring my vision to life and capture the essence of Philadelphia’s vibrant history. Being able to see these designs in homes, after so much work and dedication, was an incredibly rewarding experience. Although I’m no longer with Hello World, this project remains a highlight of my early career.